Now THIS is a bold lingerie ad.

When the star model for Forever Yours Lingerie was diagnosed with cancer, the brand decided to stick with her.

Tom Megginson at The Ethical Admanapproves:

“So, while American Eagle is getting virtual hugs and high fives for its commitment to not photoshopping its typical-looking models,  elsewhere there are brands and models who are willing to show us what it really takes to do something about the fashion industry’s body image problem.”

Read the rest

All I can do is


ETA: no, wait, hold up, stop the presses. There’s another thing I can do and that’s shop their store. You probably can too, because CHECK OUT THEIR BRA MATRIX



Reblogging because look at that size range!!!! And also because representation is important.

I will ALWAYS reblog this. Always. For so many reasons.

I’ve always wanted to be that person that goes after adventures. That is what I crave…. Instead, I keep making decisions with my brain. My brain plays it safe. My heart is not happy. 

Why can’t I ever remember that’s what happens when I make decisions? Can I please hire someone to make decisions how I actually want them made instead of how I make them?? Please?